Release Date: Raffle for 89 pairs between October 4-11
Price: $10 per ticket
First seen in Back To The Future Part II, the Nike Air Mag is a true pop culture icon. Designed by Tinker Hatfield and worn by Marty McFly when he traveled to the future, the shoe was a look into where Hatfield and this team – which including current Nike CEO Mark Parker – felt sneaker design was headed in 2015. Featuring LED panels, a electroluminescent NIKE on the strap and power lacing, the shoe – sans power lacing – released in limited quantities in 2011 for the Michael J. Fox Foundation. It was the realization of the shoe that was once called “the greatest shoe never made.” The shoe – now with power lacing – made its return on October 21, 2015, the day Marty McFly traveled to the future. Michael J. Fox received the first pair courtesy of Tinker Hatfield and Nike. Additional pairs will be available via auction and raffle in 2016 with proceeds going to Fox’s foundation.
10/5/2016: Nike‘s media relations director has announced that a special Nike Mag experience is starting today in NYC. Those who are able to attend can tour the exclusive space and also have the option of trying the sneakers on as well.
10/5/2016: Michael J. Fox appears on Good Morning America to talk about the shoes
— Good Morning America (@GMA) October 5, 2016
10/3/2016: It is being reported that the Nike Mag 2016 will release via live auctions beginning tomorrow, 10/4/2016.
10/3/2016: Nike created a Nike Mag 2016 page on the Nike SNKRS site/app that shoes a video displaying the auto-lacing system on the shoe as well as a caption that reads Nike Mag -10.04.2016.
10/3/2016: Nike sent out this tweet:
.@realmikefox Excited for tomorrow.
— Nike (@Nike) October 3, 2016
10/4/2016 Mark Parker Officially Introduces The Nike Mag 2016
Nike Promotional Video From 2011 for the Michael J. Fox Foundation:
Editor-In-Chief Juan Martinez shows Nike Air Mag Ceramic replica signed by Christoper Lloyd (aka Doc Brown):
— michaeljfox.org (@MichaelJFoxOrg) October 21, 2015
Juan Martinez (Editor-In-Chief): My nostalgia was never for the Nike Air Mag, but rather for the Mattel hoverboard. I will buy a pair if it’s available to me only if it has power lacing. And even then I’ll only wear them when hoverboards become a real thing and not just something Lexus made to mess with our minds. I’ll wait until I’m 70 if I have to before I undeadstock them.